About the Campaign
MU Children’s Hospital is Missouri’s most comprehensive health care facility offering children the highest quality of medical care available in a kid-friendly environment. On January 2016, Lucky Soul was granted an MU collegiate apparel license. Starting August 2016 Lucky Soul merchandise will be available for purchase at the student bookstore as well as local MU shops. Proceeds from Lucky Soul X MIZZOU apparel sales benefit the MU Children’s Hospital.